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Association Executive
| 2001 Advertising Rates |
Cover Positions (includes 4-color)
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1X |
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4X |
| Back Cover |
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$1,800 |
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$1,680 |
| Inside Front Cover |
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1,770 |
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1,650 |
| Inside Back Cover |
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1,745 |
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1,625 |
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Full Page (page one position)
4/c |
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$1,650 |
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$1,570 |
| Full Page (page one position) b/w |
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1,350 |
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1,230 |
| Full Page 4/c |
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1,450 |
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1,375 |
| Full Page b/w |
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1,155 |
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1,110 |
| 1/2 Page 4/c |
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950 |
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860 |
| 1/2 Page b/w |
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690 |
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630 |
| 1/3 Page b/w |
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460 |
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420 |
| 1/6 Page b/w |
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245 |
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215 |
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| Add a spot... |
| Winter, Purple |
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PMS 268 |
| Spring, Green |
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PMS 342 |
| Summer, Red |
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PMS 201 |
| Fall, Blue |
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PMS 302 |
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Guaranteed Positions
For pos... |
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Space
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Materials
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| Winter |
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12/7/00 |
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12/21/00 |
| Spring |
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3/7/01 |
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3/21/01 |
| Summer |
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6/6/01 |
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6/20/01 |
| Fall |
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9/5/01 |
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9/19/01 |
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| Material Requirements |
| Space |
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Width X Depth |
| Full Page Bleed |
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8-3/4" x 11-1/4" trims
to 8-1/2" x 11" |
| Full Page |
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7" x 10" |
| 1/2 Horizontal |
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6-1/2" x 4-3/4" |
| 1/2 Island |
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4-1/4" x 7-1/4" |
| 1/3 Square |
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4-1/4" x 5" |
| 1/6 Page |
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3-1/8" x 3-1/4" |
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Negatives, four-color separations, camera-ready artwork, and digital files accepted. Negatives should be right reading, emulsion side down. 133 line screen. Digital files can be sent on disk, CD, or e-mail. Please phone first for a list of acceptable file formats and software compatibility, (312) 329-8874.
Terms of Sale
A commission of 15% of gross billing is allowed to recognized advertising agencies on space, color and position charges. All ads must be paid in full at the time of space closing for the issue in which the ad will appear. After the first ad, advertisers may submit a credit application for credit approval.
Trademark Guidelines
Whenever the collective marks of the NATIONAL ASSOCIATION OF REALTORS® are used, the terms must be fully capitalized and the registration symbol “®” used in connection with each term.
REALTOR® should never be used interchangeably with the term “real estate broker,” “salesperson,” “agent,” or “professional.” Only use the term REALTOR® when referring to a member of the NATIONAL ASSOCIATION OF REALTORS®. Remember, the term REALTOR® does not denote a vocation.
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If you have any questions regarding the proper use of the membership marks, please contact the Advertising Sales Department at (800) 542-1537. Or fax your advertising copy for our review to (312) 670-1537.
AdvertisingSales Represetatives,
(800) 542-4835
Stephen Coughlin,
(312) 329-8363, scoughlin@realtors.org
Carol McLaughlin
(312) 329-8561, cmclaught@realtors.org
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