Merchandising Credits

As an advertiser in REALTOR® Magazine, you can use 2 percent of your net advertising expenditures toward various merchandising opportunities, including
– Use of our subscriber lists for your direct mail programs
– Commission of benchmark studies to measure the effectiveness of your advertising message in REALTOR® Magazine
– Reader surveys to gather information relevant to your company or industry
– Advertisement and editorial reprints in quantity
– Complimentary issues of REALTOR® Magazine for your sales staff, customers, or dealers
– Focus group research
– Laminated ad plaques for your office or exhibit booth

Direct Mail Lists

Direct mail complements your advertising campaign. REALTOR® Magazine enjoys a paid subscribership of 757,598. Subscriber names are rented for one-time usage only, in volumes of 5,000 or more, at a base cost of $100/M. We will work with our advertisers to segment the market and target niche audiences. Markets can be separated geographically or demographically.

Contact your local sales representative or call Response Media Products at (770) 451-5478.

Sponsorships

Sponsorships are high-impact, high-profile marketing techniques that create top-of-mind awareness for your company. The right combination of advertising, marketing, and sponsorships helps you stand out from the competition and position your product as a market leader.

REALTOR® Magazine has unique sponsorship opportunities for 2001, the first being the Good Neighbor Awards. Through this program, REALTOR® Magazine, along with the sponsor, will recognize REALTORS® who are making exceptional contributions to improve the quality of life in their communities. Companies will also have the opportunity to sponsor REALTOR® Magazine’s “Technology Makeovers.” In this program, two salespeople will get the high-tech makeover of their dreams with donations from the sponsors.

If you’d like more information on these sponsorships, please contact your local sales representative or call (312) 329-8332.

Strategic Alliance Opportunities

For our advertising and marketing partners, the Strategic Alliances Program provides a direct distribution channel to the 750,000+ members of the NATIONAL ASSOCIATION OF REALTORS®. The Association members recognize REALTOR Rewards™ and REALTOR® Benefits Plus^SM as NAR programs that leverage unprecedented group-buying power with top name products and services in the marketplace, resulting in dollar-saving discounts and added value.

In support of strategic alliance partners, the NATIONAL ASSOCIATION OF REALTORS® offers a comprehensive marketing campaign targeted at increasing member awareness of and participation in the program.

For more information or to be considered for alliance opportunities, please call (312) 329-8697.