If by now you believe that REALTORS® are an elite market of entrepreneurs you would like to target, how do you know that you can best reach them through REALTOR® Magazine?

The answer: REALTORS® read no other publication as thoroughly and as often as REALTOR® Magazine. Consider how REALTORS® themselves responded in a recent reader survey about the value of the magazine. On a scale of 1 to 5 (poor to excellent), 90 percent of respondents rated the overall content as a 4 or 5. A 4 or 5 was given by 81 percent for “ease of finding information” and by 85 percent for the magazine’s design.

On a 1 to 5 scale measuring usefulness, 69 percent gave a 4 or 5 rating on the magazine’s “Buyer’s Guide.” Similarly exceptional ratings were given to such magazine staples as the feature articles, the “Technology@work” column, “The Law & You” column, “The Economy” column, and the Reader Service Card, to mention a few. Ninety-seven percent agreed that the magazine’s content “is useful to me in my business,” 77 percent agreed that it “helps me make product purchases,” and 86 percent agreed that it “provides information I can’t easily find elsewhere.”

And because they can’t find this kind of entrepreneurial advice elsewhere, 70 percent of REALTORS® read half or more of the magazine, with 16 percent reading the magazine cover to cover. And they’re reading it more: REALTORS® spend 27.6 minutes reading a typical issue, up 3 percent since 1997.

What they don’t read for business guidance are other entrepreneurial and business/finance magazines. Only 6 percent regularly read Entrepreneur or Success, 4 percent regularly read Inc., and 2 percent read Money.

Where else, then, can you take aim on such a concentrated market of entrepreneurs at such value? Compare REALTOR® Magazine’s full-page, 4-color rate of $33,519 and circulation (757,598) with the rate and circulation of other business magazines:* Business Week, $85,000 (908,953); Entrepreneur, $54,400 (527,658); Fast Company, $36,500 (326,695); Forbes, $70,820 (819,886); Fortune, $71,700 (790,240); Inc., $80,435 (663,909); Money, $115,370 (1,929,347); and Smart Money, $54,290 (764,086).