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Consider your marketing options:
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How much would you spend to send a postcard to 757,598 individuals?
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How much would you spend to make phone calls to 757,598 individuals?
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You can reach all 757,598 brokers and agents with REALTOR® Magazine classified ads for as little as $195.00 per month!
When you advertise your products in the REALTOR® Resource section of REALTOR® Magazine, your message reaches every REALTOR® in the U.S., more than 757,000 of your key prospects—people who buy computer software, farming tools, newsletters, real estate products, business gifts, and much, much more. Or target a special group of 133,270 Designated REALTORS® who make purchase decisions for the offices they own or manage when you advertise in the “For Managers” edition of REALTOR® Magazine. If you want to reach REALTORS®, REALTOR® Magazine classifieds are the smart, cost-effective choice. Ads are sold by the line and by the inch, offering you levels of exposure that fit your marketing needs and your advertising budget.
More Reasons to Advertise in REALTOR® Magazine Classifieds
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75 percent of REALTORS® read at least three out of four issues of REALTOR® Magazine.
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Six out of the top ten lead-generating ads are running in the classified section.
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Three out of five REALTORS® maintain a second office at home.
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REALTORS®’ purchases of software programs in the past 12 months exceeds $165 million.
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Nearly three out of ten REALTORS® have a Web page for business purposes. Seven out of ten will need one soon.
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82 percent of all REALTORS® give business/closing gifts.
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Source: Simmons Market Research Bureau, 1999;
1999 NAR Member Profile
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REALTOR® Resource
Full Circulation: 757,598
Per Line Rates
Rates are per line, per issue, based on the number of ads run in 12 months. (See special rates for REALTOR® Referral ads.)
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Minimum ad size: 3 lines
You may add a standard box around your ad for an additional charge of 15% of the total line cost. Example: 3 lines @$60/line = $180 x 15% = $27.
Display Rates
Rates are per column inch, per issue, based on the number of ads run in 12 months.
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Display ads may be one or two columns wide. One column width is 1-5/8". Two column width is 3-3/8". Minimum ad size: 1 column inch. Ad sizes may increase in 1/4-inch increments.
REALTOR® Referrals
Full Circulation: 757,598
Use the REALTOR® Referral classified heading for your member-to-member networking. Rates are per line, per issue, based on the number of ads run in 12 months. Minimum ad size is 3 lines.
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What is the “For Managers” Edition?
A special editorial section for the 133,270 Designated REALTORS® who own or manage real estate offices. Bound into each issue of REALTOR® Magazine, the “For Managers” edition delivers your advertising message to this unique segment of the REALTOR® audience.
“For Managers” Edition Classifieds
Circulation: 133,270
Rates are per line or per column inch, per issue, based on the number of ads run in 12 months. See REALTOR® Resource for ad dimensions and minimum and maximum ad sizes.
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Spot color is available for an additional charge of $50 per color.
Choose from standard Red, Blue, Green or Yellow. 4-color=$185.00
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