If you want to tap into the purchasing power of the nation’s largest professional organization—the 757,598 members of the NATIONAL ASSOCIATION OF REALTORS® —you have only one choice: REALTOR® Magazine.

Just how much purchasing power? $60 billion. Remember, these people are at the leading edge of a $1 trillion industry. These are the risk takers, willing to invest in new technologies and equipment, anxious to keep up with the latest trends and training, and willing to spend money to make money.

And they do make money. The average net worth of a REALTOR® household is $730,000, and one out of six REALTORS® is a millionaire.

Thus, REALTOR® Magazine offers advertisers a market of buyers whose incomes are 126 percent greater than the income of the typical American household, and who have been blessed with a significant rise in their purchasing power and disposable income.

So, where will they put that money? When it goes back into their business, count on them to know how to spend it, because they increasingly know their business. Today’s REALTOR® is more experienced than her predecessors. (Yes, slightly more than 50 percent of REALTORS® today are women. In other words, this is not a business dominated by either gender, thus giving your ad a wider appeal.) The typical REALTOR® has been in the business about 13 years. And an experienced REALTOR® is a knowledgeable REALTOR®.

Fine, so REALTORS® are experienced. Why should they be a target market and why through REALTOR® Magazine? Because these enterprising professionals have the money and the knowledge of how to put it to work. Many are managers or independent operators, and two-thirds have a say in purchasing decisions, from financial services to office equipment, computers to online services, training to shipping, marketing to communications.

Their single, best tool for updating this knowledge is REALTOR® Magazine. Its readers are paid subscribers. But because the average reader works in an office with more than 22 people, the magazine’s pass-around rate doubles its readership, so your message is seen by a select group of more than 1.5 million entrepreneurs.