REALTOR® Magazine Media Kit 2001

A REALTOR®’S Guide to Building Wealth
(February Issue)
Circulation: 757,598
Space Closing: November 29, 2000
Material Closing: December 13, 2000

Technology Buyer’s Guide (September Issue)
Circulation: 757,598
Space Closing: June 27, 2001
Material Closing: July 11, 2001

Black & White Rates

4-Color Rates

Full Page

$27,672

2/3 Page

21,986

Jr. Page

18,253

1/2 Page

16,599

1/3 Page

11,525

1/6 Page

5,812

Full Page

$33,519

2/3 Page

28,146

Jr. Page

24,295

1/2 Page

22,657

1/3 Page

17,735

1/6 Page

11,973

2-Color Rates

Cover Rates (includes 4-c)

Full Page

$29,547

2/3 Page

23,991

Jr. Page

20,128

1/2 Page

18,474

1/3 Page

13,505

1/6 Page

7,687

2nd Cover (Inside Front)

$37,982

3rd Cover (Inside Back)

36,698

4th Cover (Back)

39,303

Mechanical Requirements
Trim Size: 8" X 10-1/2"
Binding Method: Saddle-stitched

Width

X

Depth

Full Page

7-1/2"

10"

2/3 Page

4-9/16"

9-1/8"

1/2 Page (Jr.)

4-9/16"

6-1/2"

1/2 Page (Horizontal)

7"

4-7/16"

1/3 Page (Square)

4-9/16"

4-7/16"

1/3 Page (Vertical)

2-3/16"

9-1/8"

1/6 Page (Vertical)

2-3/16"

4-7/16"

1/6 Page (Horizontal)

4-9/16"

2-3/8"

Bleed Size

Spread

Maximum Live Area

16-1/4" x 10-3/4"
trims to 16" x 10-1/2"
15-1/2" x 10"

Full Page

Maximum Live Area

8-1/4" x 10-3/4" trims
to 8" x 10-1/2"
7-1/2" x 10"

2/3 Vertical Bleed*

5-1/4" x 10-3/4" trims
to 5-1/8" x 10-1/2"

1/2 Horizontal Bleed*

8-1/4" x 5-5/16" trims
to 8" x 5-3/16"

1/3 Vertical Bleed*

2-13/16" x 10-3/4" trims to 2-11/16" x 10-1/2"

No extra charge for bleeds. Spreads and full pages may bleed.
*1/2 Horizontals, 2/3 and 1/3 Verticals may bleed three sides only.

• Film should be negatives, right-reading, emulsion side up, 133 line screen.

• For black & white ads, both stats and negatives should be submitted.

• For color ads, proofs must be supplied. Match prints preferred; progressive proofs accepted. Material should be prepared to SWOP specifications.

• All material is subject to review for trademark use and copy content. Production costs for any mechanical or copy changes will be charged back to the advertiser.

• Digital ads are accepted in Macintosh format only (Quark, Photoshop, Illustrator). Please contact the Advertising Production Coordinator at (312) 329-8461 for digital ad specifications.