REALTOR® Magazine Media Kit 2001

Show Daily Rates

Space Closing: September 10, 2001
Material Closing: September 17, 2001

Black & White Rate	1 Day	4 Days
Tab Page	$6,430	$8,395
Tab 1/2 Vertical	5,899	7,995
Tab 1/2 Horizontal	5,221	6,643
Tab 1/4 Square	4,195	5,395

Color Rates:

Standard 4-color:
b/w plus 30% additional

2-color:
b/w plus 20% additional

Matched PMS:
b/w plus 15% additional

Product Showcase Rate: $2,410 for a 3" x 6" ad that runs every day. Price includes production.

Mechanical Requirements

	Width	X	Depth
Tab Page	9-3/4"		14"
Tab 1/2 Island	7"		9-3/4"
Tab 1/2 Horizontal	9-3/4"		7"
Tab 1/4 Square	4-3/4"		7"

• All color advertising material must be in film negative form (right reading, emulsion down) or a composite velox print. B/W material can be submitted as a mechanical.
• 85 line screen for halftones and ad materials is preferred. Publisher cannot assume responsibility for reproduction quality of materials submitted with a line screen above 85.
• If material sent does not conform to space reserved, the cost incurred by the publisher to reduce or enlarge film will be passed on to the advertiser.
• A nominal fee will be charged to 4-color and 2-color advertisers who run a different ad each day.