REALTOR® Magazine Media Kit 2001

Advertising Policy

Display advertising in REALTOR® Magazine and “For Managers” may be combined to determine a frequency rate. Rates are based on frequency within a 12-month period from the first insertion.

Advertisers earning higher rates than established in their initial contract will be credited. A short-rate invoice will be issued when it is apparent that the contract upon which billing has been based cannot be completed in a 12-month period.

The publisher may change the rates published in this document at any time. However, this increase will not apply to advertisements whose closing dates precede the announcement of increased rates.

Agency Commission

A commission of 15% of gross billing is allowed to recognized advertising agencies on space, color and position only, provided account is paid within 30 days of invoice date.

If account is sent out for collection due to non-payment, the 15% agency commission is disallowed, and the gross amount, plus applicable interest, court costs and legal fees, will be due to the NATIONAL ASSOCIATION OF REALTORS®.

Correct Use of Membership Marks

REALTOR®, REALTORS®, and REALTOR-ASSOCIATE® are collective membership marks that serve to identify members of the NATIONAL ASSOCIATION OF REALTORS® and distinguish them from non-members. Members are licensed by the National Association to use one or more of the marks in reference to themselves and their real estate business.

The term REALTOR® denotes membership, not the jobs performed by members, and should only be used in contexts which relate to membership. REALTOR® should not be used interchangeably with the titles “real estate broker” or “agent” or a person who provides those services. The term REALTOR® should always be capitalized. The words REALTOR® or NATIONAL ASSOCIATION OF REALTORS® should not be hyphenated. It is incorrect to use descriptive words or phrases to modify the marks. The first time the official name “NATIONAL ASSOCIATION OF REALTORS®” is referred to, it must be stated in its entirety.

Thereafter, the abbreviation may be used. (The proper abbreviation is NAR, without periods.) All advertising materials must conform to this policy. The advertiser will be charged for any corrections made.

Contract & Copy Regulations

• The publisher reserves the right to reject or to cancel any advertisement at any time.

• Advertisers and advertising agencies shall assume liability for all content (including text, representation and illustration) of advertisements printed, and shall also assume responsibility for any claims arising therefrom made against the publisher.

• The publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, acts of government or government instrumentality (whether federal, state or local), strikes, accidents, work stoppages, fire, or any other circumstances beyond the control of the publisher.

• The word “advertisement,” in not less than 8-point type, must be carried at the top of all advertisements that carry no signature or simulate editorial material. The advertiser will be charged for alterations and corrections.

• All advertising contract position clauses are treated as requests. Since editorial requirements change as issue production progresses, publisher cannot guarantee fixed positioning.

• Publisher is not responsible for errors in printing code numbers.

• Advertising materials will be stored by the publisher for 12 months and then destroyed, unless otherwise requested.

• Publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with the regulations set forth in this rate card.

• In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Cancellations

No cancellations or changes in orders will be considered unless submitted to the publisher in writing prior to the closing date. Orders for cover advertising are accepted on a non-cancelable basis only.

Correct Use of “Client” & “Customer”

The terms “client” and “customer” may not be used interchangeably. In most cases, “client” refers to the party— buyer or seller—that the salesperson or broker is contractually bound to represent. A customer has no contractual representation agreement.

Plate Changes

Additional, non-commissionable charges will be incurred on regional advertising and splits.

Repeat Ads

Materials used more than six times must be resubmitted after the sixth insertion.

Inserts

Inserts require publisher’s approval for copy and mechanical specifications prior to printing. Inserts must be furnished pre-printed.

Full-page inserts require 4" flap; allow 1/8" for head trim. Minimum weight 60 lb.; maximum weight 100 lb. Contact Advertising Production Coordinator for maximum size and specifications.

Business Reply Cards must measure at least 5" x 3-1/2" with a 3-1/2" lip. Minimum weight 75 lb.; maximum weight 100 lb. card stock. For specifications, deadlines, quantities, and shipping information, contact the Advertising Production Coordinator at (312) 329-8461.

Mechanical Requirements

REALTOR® Magazine and “For Managers” are printed web offset on 32 lb. coated text and on 80 lb. coated cover. Trim size is 8" x 10-1/2". Binding saddle stitched. Jogs to top, 1/8" trim.